Queens Power
Industry: Community Organizing
Discipline: Brand Identity | Art Direction | Web Design
Queens Power was created to organize the residents of New York City’s most diverse borough to fight for and win justice for themselves and their communities. We were tasked to create a visual identity and website that would legitimize the new 42-member institution organization comprised of faith communities, non-profit organizations, schools, and unions.
The visual direction was guided by three brand attributes: strong, honest, and inclusive. Our approach was to create an identity that would relate to neighboring residents. The logo was inspired by the signage in the bodegas commonly found throughout the borough, which were spaces that felt safe and familiar.
