Our bread and butter is brand identity.

Paper plus Rocket has worked on brand identity and marketing assignments for a wide range of clients spanning several industries. Some of our clients looking to broaden their audience and make a strong impact include real estate firms, fashion brands, religious institutions and performing arts. A few of those brands are featured in the work section of this website.

Understanding Your Needs

Our overall approach to creating branding and identity systems is designed to bring the client into the creative process early. What this means is the client is invited to participate in the discovery process, which traditionally is done by the agency in a vacuum. 

We share ideas and thoughts through visual stylescapes that are designed and tweaked with input from the client. All of this takes place before a single graphic is created. This enables us to go into the execution phase aligned with your specific needs, likes, dislikes, color preferences, textures and typography. 

The results are visual directions that are intentional and focused, addressing your specific needs. 

If this sounds unconventional, and down right scary, we could provide examples and walk you through the process.

  • Design Research is the backbone of everything we do. In order to solve a problem we must first examine and understand all aspects of it. Some of this will be addressed in the Research and Brand Strategy phase of this project. However, as designers and creative problem solvers we have to ensure that the design concepts ladder up to key findings from the Strategy. In order to do this we break down the information given, looking for keystones that we will then use to drive language, tone and visual direction.  We also identify why the problem has persisted or eventually failed. Lastly we study the previous solutions and attempts at it.

    This method proves to be a long one that ends in a lot of useful information and a seemingly endless knowledge of new gifts. The research gives us that confident, well rounded knowledge to know the landscape. Once you know your surroundings, you don’t mind finding new paths to get there.

  • The Brand Strategy workshops we orchestrate are to provide an educational and informational focus, gain clarity, share industry related insights, expand vocabulary, reduce confusion, troubleshoot concepts, and introduce ideas and ways of working on the brand.

    The benefits are as follows:

    • You are empowered to talk about your brand in the face of opposing viewpoints

    • You are more informed about the depth of the branding process

    • Maintain proactive communication between Paper plus Rocket and your team

    • Bridge how you and your team talk about your brand with its visual identity

    • You are able to bounce ideas and crucial questions early in the branding process

    • Source material is provided for you to reference during and after completion of workshops

    • You are able to set awareness goals on how customers will find you

    What is Brand Strategy?

    A branding strategy (a.k.a. brand development strategy) is the plan to achieve a series of long-term goals that ultimately results in the identification and preference of your brand by consumers. A successful branding strategy encompasses the brand's mission, its promises to its customers, and how these are communicated.

    Often misconceived, a branding strategy is not the sum of your logo, color palette, or website; though these creative elements are integral to a successful branding strategy. A branding strategy revolves around all the intangible elements that over time drive brand awareness, brand equity, and brand sentiment.

    The main goal of a successful branding strategy is to let the world know that your brand exists, what purpose it has, and what defines it. A branding strategy is a fluid, long-term strategy that often requires being revisited over time based on its success (or lack thereof).

    The success of a brand development strategy is not always easy to measure. Branding strategies often involve intangible, not-easily-quantified elements and–when planning this kind of strategy–it is important to decide from the onset how success will be measured.

  • The Research and Brand Strategy part of this project along with our Design Research we conduct will allow us to play fearlessly in this stage. This is where mistakes become revelations. The fun of explorations leads us to unchartered solutions. Tangents become words; a new manifesto.  

    This is when we really like to invite our clients to enjoy the process of creating. We do this by creating highly curated vision boards known as Stylescapes. Now, the best ideas take some courageous moves and we believe the benefits of using Stylescapes are undeniable.  

    We believe the benefits are as follows:

    • Actively use information established by Strategy team 

    • It bridges the gap between us and the client’s vision

    • There is a low design commitment, meaning changes can be made quickly. 

    • Because we’ve all aligned early and often, when it comes time to execute, we can dedicate our full energy to one concept.  

    We’ll work with our clients to make these moves together.

  • After we get messy it's time to clean everything up and focus on our best discoveries. A great idea is nothing without knowing how to bring it to life. Our experience allows us to take our insights build on them. If our research has discovered what it should then the final product should feel like the logical answer.