National Standard Abstract
Industry: Real Estate Title Insurance
Discipline: Campaign Development | Brand Identity | Art Direction | Environmental Design | Digital Design + Social Media Marketing | Design | Brand Voice
National Standard Abstract is a New York-based title insurance firm.
This industry was unfamiliar to us before this engagement, but it was a welcome challenge for our open-collar creative team.
National Standard Abstract provides its clients with year-round educational and enrichment events to help generate new business opportunities. However, these B2B marketing initiatives lacked brand consistency and strategic messaging.
Their logo had many elements that did not translate well on different platforms and uses. Their website was not user-friendly, so we needed to create a clear hierarchy and reorganize the content.
We provided creative direction, graphic design, and web design services while developing their brand’s voice around their expertise in faith-based, commercial, and residential developments.
After completing their full rebrand, they retained our services to manage their future design and marketing needs. With a strong visual identity and branding, we helped position this firm, which closed over $1 billion in real estate transactions, as a major contender in the title insurance industry.
