Madali
Industry: Fashion & Beauty
Discipline: Brand Identity + Toolkit Development | Marketing Collateral | Brochure Design | Social Media Marketing Design
Born out of a desire to connect the hair care industry with social responsibility, Lady Elouise created Madali. The luxury hair and accessories brand sets itself apart from its competition by being socially conscious and promoting fair trade.
We repositioned Madali by creating a look and feel that emphasized the brand's ethical practices to help attract celebrities and their stylists. We developed a brand guide with rules on logo usage, color palette, brand voice, and a photography inspiration library.
