Anitra Michelle
Industry: Fashion & Beauty
Discipline: Brand Identity, Campaign, Digital Design
After several years in the fashion industry, Anitra Michelle wanted to launch her namesake brand that would reflect her sense of style and the superstar women that inspired her - the intellectually savvy, fashion-forward women with layered lives.
Our approach to the brand pulled from the personal direction the designer wanted to take with her line. The designer needed an edgy, functional, and unique brand identity. Using the client's signature as a springboard, we created a one-of-a-kind wordmark transformed into a Rorschach-like emblem inspired by the brand's goal to empower women to find their style.
We developed a campaign called “Who Is Anitra Michelle?” that would coincide with unveiling the client's new direction and merchandise. Our goal was to help maintain and deepen the client’s existing professional relationships by sharing her inspiration and lifestyle through social media and print.
