Brisa Builders
Industry: Real Estate Developer
Discipline: Brand Identity, Campaign, Web Design
Brisa Builders Corporation is a family-owned development, construction management, and general construction contracting firm in Brooklyn, New York.
Brisa has an illustrious history, longstanding relationships, and strong reputation cultivated over time while developing large, affordable, and faith-based developments throughout the five boroughs of New York City. However, the existing brand and online presence did not complement its prestige.
CEO Ericka Keller wanted to build on her late father's legacy, Thomas Keller, who once worked as a developer for the Bedford Stuyvesant Restoration Corporation, the nation’s first community development corporation. Because she understood the equity in the family name and its correlation with the visuals that her late father already established, we leveraged their storied past in the online messaging.
The initial logo incorporated the New York skyline, but the treatment was dated. We planned to maintain some existing design elements and build on that foundation. We kept the core colors but expanded her palette to include more tones in the green spectrum.
We simplified the skyline and used color to create shadows, adding more volume. We chose an elegant serif typeface but customized the stems to elevate the final look. The overall outcome was a revised logo and brand voice that communicates what Brisa Builders represents as a developer builder. Their web presence celebrated their Brooklyn roots, core capabilities as a builder, and their portfolio of work.
